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The marketing of sport; edited by John Beech and Simon Chadwick.

The marketing of sport; edited by John Beech and Simon Chadwick. - Harlow, England/New York Prentice Hall/Financial Times 2007. - xxxv, 555p. ill. 25cm

Includes bibliographical references and index

ISBN: 027368826X

Subjects--Topical Terms:
Sports--Marketing

Dewey Class. No.: 796.0698 MAR 2007

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