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Advertising management

Batra

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed.. - New Delhi Prentice Hall of India Private Limited 2006. - xiii, 754p. ill. 23cm

Includes index p.739-754

ISBN: 8120312198

Subjects--Topical Terms:
Advertising--Management

Dewey Class. No.: 659.1 BAT 2006

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