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Advertising : planning and implementation

Sharma

Advertising : planning and implementation / Sangeeta Sharma and Raghuvir Singh. - New Delhi Prentice Hall of India Private Limited 2006. - xviii, 478p. ill. 23cm

Includes bibliographical references and index p.469-478

ISBN: 8120329732

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 SHA 2006

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