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Marketing communications : engagement, strategies and practice

Fill

Marketing communications : engagement, strategies and practice / Chris Fill. - 4th ed.. - Harlow Prentice Hall 2006. - xxxvii, 911p. ill. 24cm

Includes index. p. 893-911

ISBN: 0273687727

Subjects--Topical Terms:
Communication in marketing

Dewey Class. No.: 658.802 FIL 2006

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