The marketing plan handbook
Wood
The marketing plan handbook / Marian Burk Wood. - 3rd ed.. - Upper Saddle River Pearson Prentice Hall 2008. - xv, 190p. ill. 22cm + 1 CD-ROM (4 3/4in.)
9780132237550
Marketing--Management--Handbooks, manuals, etc.
658.802 WOO 2008
The marketing plan handbook / Marian Burk Wood. - 3rd ed.. - Upper Saddle River Pearson Prentice Hall 2008. - xv, 190p. ill. 22cm + 1 CD-ROM (4 3/4in.)
9780132237550
Marketing--Management--Handbooks, manuals, etc.
658.802 WOO 2008