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Planning for power advertising : a user's manual for students and practitioners

Halve

Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve. - Petaling Jaya Unipress Publishing 2005. - 260p. ill. 24cm

Includes indexes p.254-260

ISBN: 983419837X

Subjects--Topical Terms:
Advertising
Advertising--India

Dewey Class. No.: 659.1 HAL 2005

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