When ads work : new proof that advertising triggers sales
Jones
When ads work : new proof that advertising triggers sales / John Philip Jones. - 2nd ed.. - New Delhi Prentice Hall of India Private Limited 2007. - xix, 209p. ill. 24cm
Includes bibliographical references and index. p. 201-207
9788120332256
Advertising--Case studies
Sales promotion--Case studies
659.1 JON 2007
When ads work : new proof that advertising triggers sales / John Philip Jones. - 2nd ed.. - New Delhi Prentice Hall of India Private Limited 2007. - xix, 209p. ill. 24cm
Includes bibliographical references and index. p. 201-207
9788120332256
Advertising--Case studies
Sales promotion--Case studies
659.1 JON 2007