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Research for marketing decisions

Green

Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum. - 5th ed.. - Englewood Cliffs, N.J. Prentice Hall c1988. - xii, 784p. ill. 25cm

Includes index p.771-784

ISBN: 8120307577

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 GRE 1988

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