Strategic brand management : building, measuring, and managing brand equity
Keller
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed.. - Upper Saddle River Pearson/Prentice Hall 2008. - xxi, 692p. col.,ill. 27cm
Includes index p.679 - 692
0131888595
Brand name products--Management
658.827 KEL 2008
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed.. - Upper Saddle River Pearson/Prentice Hall 2008. - xxi, 692p. col.,ill. 27cm
Includes index p.679 - 692
0131888595
Brand name products--Management
658.827 KEL 2008