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Marketing power plays : how the world?s most ingenious marketers reach the top of their game.

Marketing power plays : how the world?s most ingenious marketers reach the top of their game. - New York McGraw-Hill 2007. - ix, 178p. ill. 22cm

ISBN: 0071475583

Subjects--Topical Terms:
Marketing
Marketing--Case studies

Dewey Class. No.: 658.8 MAR 2007

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