Sport marketing
Mullin
Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton. - 3rd ed.. - Champaign Human Kinetics 2007. - xii, 539p. ill. 29cm + 1 CD ROM 4 (3/4 in.)
Includes bibliographical references and index p.523-537
9780736060523
Sports--Marketing
796.0698 MUL 2007
Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton. - 3rd ed.. - Champaign Human Kinetics 2007. - xii, 539p. ill. 29cm + 1 CD ROM 4 (3/4 in.)
Includes bibliographical references and index p.523-537
9780736060523
Sports--Marketing
796.0698 MUL 2007