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What sticks : Why most advertising fails and how to guarantee yours succeeds

Briggs

What sticks : Why most advertising fails and how to guarantee yours succeeds / Rex Briggs and; Greg Stuart. - Chicago Kaplan 2006. - xxi , 275p. ill. 24cm

Includes bibliographical references( p. 259-265 ) and index

ISBN: 9781419584336

Subjects--Topical Terms:
Advertising
Marketing

Dewey Class. No.: 658.84 BRI 2006

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