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Marketing

Lamb

Marketing / Charles W.Lamb,Jr., Joseph F.Hair,Jr., Carl McDaniel. - 6th ed.. - Ohio South-Western c2002. - 751p col. ill 29cm

Include bibliographical references and indexes

ISBN: 9780324125672

Subjects--Topical Terms:
Marketing
Marketing--Management

Dewey Class. No.: 380.1 CHA 2002

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