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Marketing : the core

Kerin, Roger A.

Marketing : the core / Kerin, Hartley, Rudelius. - 4th ed.. - New York McGraw Hill/Irwin 2011. - xlix, 500p col. ill 28cm

ISBN: 9780078112065

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 KER 2011

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