Marketing : an introduction

Armstrong, Gary (Gary M.)

Marketing : an introduction / Gary Armstrong & Philip Kotler. - 10th ed.. - England Pearson Education Ltd c2011. - 1v. (various pagings) ill 28cm

Authorised adaptation from the UD ed., entitled Marketing: an introduction, 10th ed.,ISBN 9780136102434

9780273750017


Marketing

658.8 ARM 2011