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Advertising and promotion : an integrated marketing communications perspective

Belch, George E (George Eugene)

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 9th ed.. - New York McGraw-Hill Irwin 2012. - xxxiv, 828p ill 29cm

ISBN: 9780073404868

Subjects--Topical Terms:
Advertising
Communication in marketing
Sales promotion

Dewey Class. No.: 659.1 BEL 2012

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