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Marketing management : a relationship approach

Hollensen, Svend

Marketing management : a relationship approach / Svend Hollensen. - 2nd ed. - New York, NY Pearson Education 2010. - xxxv, 656p ill. col 27cm

Includes indexes

ISBN: 9780273706830

Subjects--Topical Terms:
Relationship marketing

Dewey Class. No.: 658.8 HOL 2010

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