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Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader

Bates, Suzanne

Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates. - New York McGraw-Hill c2012. - xx, 230p ill 24cm

ISBN: 9780071762861

Subjects--Topical Terms:
Branding (Marketing)
Chief executive officers
Corporate image
Leadership

Dewey Class. No.: 658.4092 BAT 2012

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