Brand leadership
Aaker, David A
Brand leadership / David A. Aaker, Erich Joachimsthaler. - New York Free Press c2000. - xii, 351p ill 25cm
9781439172919
Brand name products--Management--United States
658.827 AAK 2000
Brand leadership / David A. Aaker, Erich Joachimsthaler. - New York Free Press c2000. - xii, 351p ill 25cm
9781439172919
Brand name products--Management--United States
658.827 AAK 2000