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Applied public relations : cases in stakeholder management

McKee, Kathy Brittain

Applied public relations : cases in stakeholder management / Kathy Brittain McKee, Larry F. Lamb. - 2nd ed.. - New York Routledge 2009. - xiii, 288p ill 23cm

ISBN: 9780415999151

Subjects--Topical Terms:
Public relations--Case studies

Dewey Class. No.: 659.2 MCK 2009

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