Distribution channels : understanding and managing channels to market
Dent, Julian, 1957-
Distribution channels : understanding and managing channels to market / Julian Dent. - 2nd ed.. - London, UK Kogan Page c2011. - xi, 403p ill 24cm
Includes bibliographical references and index.
9780749462697
Business planning
Marketing channels
658.788 DEN 2011
Distribution channels : understanding and managing channels to market / Julian Dent. - 2nd ed.. - London, UK Kogan Page c2011. - xi, 403p ill 24cm
Includes bibliographical references and index.
9780749462697
Business planning
Marketing channels
658.788 DEN 2011