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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - 9th ed. - Mason, Ohio South-Western Cengage Learning 2013. - xxii, 729p ill. (certaines en coul.) 29cm

Bibliogr

ISBN: 9781111580216

Subjects--Topical Terms:
Advertising
Communication in marketing
Direct marketing
Sales promotion

Dewey Class. No.: 659.1 SHI 2013

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