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Principles of marketing

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik. - 17th ed. , global ed.. - Upper Saddle, N.J. Pearson c2018. - 734p col. ill 33cm

Includes bibliographical references and index

ISBN: 9781292220178

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 KOT 2018

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