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The marketing casebook : cases and concepts

Dibb

The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin. - London Routledge 1994. - xi, 270p. ill. 24cm

Includes bibliographical references and index

ISBN: 0415089506

Subjects--Topical Terms:
Marketing--Case studies

Dewey Class. No.: 658.8 DIB 1994

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