The marketing casebase (Record no. 12510)
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000 -LEADER | |
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fixed length control field | 00536nam a2200181#a 4500 |
001 - CONTROL NUMBER | |
control field | 0000004407 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211117s2020||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0415103215 |
Qualifying information | (pbk.) |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 MAC 1995 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | MacNamee, Brian |
245 #4 - TITLE STATEMENT | |
Title | The marketing casebase |
Statement of responsibility, etc. | / Brian MacNamee and Ray McDonnell. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London |
Name of publisher, distributor, etc. | Routledge |
Date of publication, distribution, etc. | 1995. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 272p |
Dimensions | 22cm |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Case studies |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | McDonnell, Ray |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book-GN |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 03/16/2016 | < None > | 0.00 | 658.8 MAC 1995 | 0000001034 | 11/25/2020 | 11/25/2020 | Book-GN | ||||||
PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 03/16/2016 | < None > | 658.8 MAC 1995 | 0000001046 | 11/25/2020 | 11/25/2020 | Book-GN |