The marketing planning workbook : effective marketing for marketing managers (Record no. 12555)

MARC details
000 -LEADER
fixed length control field 00739nam a2200229#a 4500
001 - CONTROL NUMBER
control field 0000004422
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415118913
Qualifying information (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 DIB 1996
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dibb, Sally
245 #4 - TITLE STATEMENT
Title The marketing planning workbook : effective marketing for marketing managers
Statement of responsibility, etc. / Sally Dibb, Lyndon Simkin and John Bradley.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 1996.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 224p.
Other physical details ill.
Dimensions 24cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Simultaneously published in the United States and Canada
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bradley, John
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Simkin, Lyndon
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/15/2001 AMY - AMY RAUNA   658.802 DIB 1996 0000000958 06/21/2021 924 06/21/2021 Book-GN  
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/15/2001 AMY - AMY RAUNA   658.802 DIB 1996 0000000959 06/22/2021 925 06/22/2021 Book-GN  
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/15/2001 AMY - AMY RAUNA   658.802 DIB 1996 0000001338 06/22/2021 1285 06/22/2021 Book-GN  
Pilih buang (Weeding)       PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/14/2001 AMY - AMY RAUNA   658.802 DIB 1996 0000001749 06/22/2021 1679 06/22/2021 Book-GN Bilik Perbincangan 11