Marketing theory : evolution and evaluation (Record no. 12582)

MARC details
000 -LEADER
fixed length control field 00594nam a2200193#a 4500
001 - CONTROL NUMBER
control field 0000004431
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471635278
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8001 SHE 1988
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.
245 #0 - TITLE STATEMENT
Title Marketing theory : evolution and evaluation
Statement of responsibility, etc. / Jagdish N. Sheth, David M. Gardner and Dennis E. Garrett.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley & Sons
Date of publication, distribution, etc. 1988.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 231p.
Dimensions 24cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliography : p. 203 - 231
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gardner, David M.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Garrett, Dennis E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   03/22/2016 < None > 0.00   658.8001 SHE 1988 0000003823 11/25/2020 11/25/2020 Book-GN