Marketing mistakes (Record no. 12924)

MARC details
000 -LEADER
fixed length control field 00544nam a2200193#a 4500
001 - CONTROL NUMBER
control field 0000004547
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471000884
Qualifying information (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800973 HAR 1995
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hartley
245 #0 - TITLE STATEMENT
Title Marketing mistakes
Statement of responsibility, etc. / Robert F. Hartley.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent x, 366p.
Other physical details ill.
Dimensions 23cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States
General subdivision Case studies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/15/2001 AMY - AMY RAUNA   658.800973 HAR 1995 0000003939 06/21/2021 3647 06/21/2021 Book-GN