Marketing : an introduction (Record no. 19050)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00693nam a2200229#a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000006656 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 013012771X |
| Qualifying information | (pbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ARM 2000 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing : an introduction |
| Statement of responsibility, etc. | / Gary Armstrong, Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 575p. |
| Other physical details | ill. (some col.) |
| Dimensions | 25cm |
| 365 ## - TRADE PRICE | |
| Currency code | MYR |
| 500 ## - GENERAL NOTE | |
| General note | Kotler's name appears first on the earlier ed. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book-GN |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 06/18/2001 | DANA - DANALIS SDN. BHD | 658.8 ARM 2000 | 0000016238 | 06/21/2021 | 15187 | 06/21/2021 | Book-GN | ||||||
| PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 06/18/2001 | DANA - DANALIS SDN. BHD | 658.8 ARM 2000 | 0000016239 | 06/22/2021 | 15188 | 06/22/2021 | Book-GN | ||||||
| PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 06/18/2001 | DANA - DANALIS SDN. BHD | 658.8 ARM 2000 | 0000016240 | 06/22/2021 | 15189 | 06/22/2021 | Book-GN |