Consumer bahavior : building the marketing strategy (Record no. 22374)

MARC details
000 -LEADER
fixed length control field 00808nam a2200253#a 4500
001 - CONTROL NUMBER
control field 0000007822
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256218951
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342097321 HAW 1998
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
245 #0 - TITLE STATEMENT
Title Consumer bahavior : building the marketing strategy
Statement of responsibility, etc. / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
250 ## - EDITION STATEMENT
Edition statement 7th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Irwin McGraw Hill
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 760p
Other physical details ill
Dimensions 26cm +
Accompanying material 1 diskette (3 1/2in.)
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer bahavior
Form subdivision Case study
Geographic subdivision United States
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer bahavior
Geographic subdivision United States
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market surveys
Geographic subdivision United States
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Best, Roger J.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Coney, Kenneth A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   08/06/2001 DANA - DANALIS SDN. BHD   658.8342097321 HAW 1998 0000016595 06/21/2021 15542 06/21/2021 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   08/06/2001 DANA - DANALIS SDN. BHD   658.8342097321 HAW 1998 0000016596 06/22/2021 15543 06/22/2021 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   08/06/2001 DANA - DANALIS SDN. BHD   658.8342097321 HAW 1998 0000016597 06/22/2021 15544 06/22/2021 Book-GN