The market segmentation workbook disk [diskette] : target marketing for marketing managers (Record no. 2268)

MARC details
000 -LEADER
fixed length control field 00634nam a2200205#a 4500
001 - CONTROL NUMBER
control field 0000000792
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1861520115
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.835 DIB 1996
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dibb
245 #4 - TITLE STATEMENT
Title The market segmentation workbook disk [diskette] : target marketing for marketing managers
Statement of responsibility, etc. / Sally Dibb, Lyndon Simkin.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. International Thomson Business Press
Date of publication, distribution, etc. 1996.
300 ## - PHYSICAL DESCRIPTION
Extent 1 diskette
Dimensions 3 1/2in.
365 ## - TRADE PRICE
Currency code MYR
490 ## - SERIES STATEMENT
Series statement The marketing workbooks
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market segmentation
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Simkin, Lyndon
Dates associated with a name 1961-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type AV-DSK
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   05/24/2000 ILPA - ILHAM PADU   658.835 DIB 1996 0000001814 06/21/2021 1742 06/21/2021 AV-DSK