Marketing research essentials (Record no. 25809)

MARC details
000 -LEADER
fixed length control field 00630nam a2200217#a 4500
001 - CONTROL NUMBER
control field 0000009031
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538876697
Qualifying information (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 MCD 1998
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel
245 #0 - TITLE STATEMENT
Title Marketing research essentials
Statement of responsibility, etc. / Carl D. McDaniel, Jr., Roger Gates.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cincinnati
Name of publisher, distributor, etc. South-Western College Pub.
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 462p.
Other physical details ill.
Dimensions 26cm
365 ## - TRADE PRICE
Currency code MYR
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gates, Roger
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   02/27/2002 AMY - AMY RAUNA   658.83 MCD 1998 0000008162 06/21/2021 7154 06/21/2021 Book-GN