Qualitive market research (Record no. 33072)

MARC details
000 -LEADER
fixed length control field 01284nam a2200265#a 4500
001 - CONTROL NUMBER
control field 0000011710
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761972722
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 IMM 2002
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Imms
245 #0 - TITLE STATEMENT
Title Qualitive market research
Statement of responsibility, etc. / Mike Imms and Gill Ereaut.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 136p.
Other physical details ill.
Dimensions 24cm
365 ## - TRADE PRICE
Currency code MYR
490 ## - SERIES STATEMENT
Series statement Qualitative market research (QMR)
500 ## - GENERAL NOTE
General note 1 - An introduction to qualitive market research 2 - Interviewing groups and individuals in qualitative market research Joanna Chrzanowska 3 - Methods beyond interviewing in qualitative market research Philly Desai 4 - Analysis and interpretation in Qualitative Market Rwsearch Gill Ereaut 5 - Developing brands with Qualitative Market Research Jon Chandler and Moke Owen 6 - Developing advertising with Qualitative Market Research Judith Wardle
500 ## - GENERAL NOTE
General note Includes index p.(133) - 136
500 ## - GENERAL NOTE
General note The seven volumes of Qualitative Market Research : principle and practice provide complete coverage of qualitative market research practice.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Qualitative research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ereaut, Gill
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   07/07/2005 AREI - ARENA ILMU SDN. BHD   658.83 IMM 2002 0000029953 06/21/2021 28738 06/21/2021 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   07/07/2005 AREI - ARENA ILMU SDN. BHD   658.83 IMM 2002 0000029954 06/22/2021 28739 06/22/2021 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   07/07/2005 AREI - ARENA ILMU SDN. BHD   658.83 IMM 2002 0000029955 06/22/2021 28740 06/22/2021 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   07/07/2005 AREI - ARENA ILMU SDN. BHD   658.83 IMM 2002 0000029956 06/22/2021 28741 06/22/2021 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   07/07/2005 AREI - ARENA ILMU SDN. BHD   658.83 IMM 2002 0000029957 06/22/2021 28742 06/22/2021 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   07/07/2005 AREI - ARENA ILMU SDN. BHD   658.83 IMM 2002 0000029958 06/22/2021 28743 06/22/2021 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   07/07/2005 AREI - ARENA ILMU SDN. BHD   658.83 IMM 2002 0000029959 06/22/2021 28744 06/22/2021 Book-GN