Essentials of contemporary advertising (Record no. 50431)

MARC details
000 -LEADER
fixed length control field 00580nam a2200205#a 4500
001 - CONTROL NUMBER
control field 0000017619
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073136662
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 ARE 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
245 #0 - TITLE STATEMENT
Title Essentials of contemporary advertising
Statement of responsibility, etc. / William F. Arens, David H. Schaefer.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 558p
Other physical details ill. col
Dimensions 28cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes index p.529 - 558
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Schaefer, David H.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   03/29/2007 ENRI - K-ENRICHMENT 427.14   659.1 ARE 2007 0000038010 11/25/2020 11/25/2020 Book-GN