Asian brand strategy : how Asia build strong brand (Record no. 54979)

MARC details
000 -LEADER
fixed length control field 00603nam a2200205#a 4500
001 - CONTROL NUMBER
control field 0000019150
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1403992797
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827095 ROL 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Roll
245 #0 - TITLE STATEMENT
Title Asian brand strategy : how Asia build strong brand
Statement of responsibility, etc. / Martin Roll.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Palgrave Macmillian
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 254p.
Other physical details ill.
Dimensions 24cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
Geographic subdivision Asia
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
Geographic subdivision Asia
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   05/31/2007 AREI - ARENA ILMU SDN. BHD 99.90   658.827095 ROL 2006 0000039084 11/25/2020 11/25/2020 Book-GN