The manager?s guide to competitive marketing strategies (Record no. 60402)

MARC details
000 -LEADER
fixed length control field 00528nam a2200193#a 4500
001 - CONTROL NUMBER
control field 0000021001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8130903490
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PAL 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Paley
245 #4 - TITLE STATEMENT
Title The manager?s guide to competitive marketing strategies
Statement of responsibility, etc. / Norton Paley.
250 ## - EDITION STATEMENT
Edition statement 3rd ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Viva Books Private Limited
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent x, 412p.
Other physical details ill.
Dimensions 27cm
365 ## - TRADE PRICE
Currency code MYR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   08/10/2007 ENC - ENCHE MARKETING 78.90   658.8 PAL 2007 0000042783 11/25/2020 11/25/2020 Book-GN