Marketing plans : how to prepare them, how to use them (Record no. 81018)

MARC details
000 -LEADER
fixed length control field 00656nam a2200229#a 4500
001 - CONTROL NUMBER
control field 0000028085
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470669976
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 MCD 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm
245 #0 - TITLE STATEMENT
Title Marketing plans : how to prepare them, how to use them
Statement of responsibility, etc. / Malcolm McDonald and Hugh Wilson.
250 ## - EDITION STATEMENT
Edition statement 7th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United Kingdom
Name of publisher, distributor, etc. John Wiley & Sons
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 573p
Other physical details ill
Dimensions 25cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wilson, Hugh
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   08/09/2011 FRR - FAR READ RESOURCES 146.57   658.802 MCD 2011 0000052169 11/25/2020 11/25/2020 Book-GN  
Pilih buang (Weeding)       PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/23/2014 REFI - REFINED CONTOUR     658.802 MCD 2011 0000055546 11/25/2020 11/25/2020 Book-GN Bilik Perbincangan
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/23/2014 REFI - REFINED CONTOUR     658.802 MCD 2011 0000055547 11/25/2020 11/25/2020 Book-GN  
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/23/2014 REFI - REFINED CONTOUR     658.802 MCD 2011 0000055548 11/25/2020 11/25/2020 Book-GN