Services marketing : integrating customer focus across the firm (Record no. 82800)

MARC details
000 -LEADER
fixed length control field 00766nam a2200265#a 4500
001 - CONTROL NUMBER
control field 0000028692
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077107956
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 SER2008
245 #0 - TITLE STATEMENT
Title Services marketing : integrating customer focus across the firm
Statement of responsibility, etc. / Alan Wilson...[et al.].
250 ## - EDITION STATEMENT
Edition statement 1st European ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Irwin/McGraw-Hill
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 623p.
Other physical details ill.
Dimensions 25cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Jo Mary.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gremler, D. Dwayne.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wilson, Alan.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Zeithmal, A. Valarie.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   03/09/2012 MB - MAWADDAH BOOKS SDN BHD 1st ed.   658.8 SER2008 0000052880 06/21/2021 06/21/2021 Book-GN