Marketing strategy : text and cases (Record no. 87948)

MARC details
000 -LEADER
fixed length control field 00728nam a2200229#a 4500
001 - CONTROL NUMBER
control field 0000030536
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285073040
Qualifying information (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 FER 2014
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.
245 #0 - TITLE STATEMENT
Title Marketing strategy : text and cases
Statement of responsibility, etc. / O.C. Ferrell, Michael D. Hartline.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason, OH
Name of publisher, distributor, etc. South-Western/Cengage Learning
Date of publication, distribution, etc. c2014.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 587 p.
Other physical details ill (some col.) map
Dimensions 26 cm
365 ## - TRADE PRICE
Currency code MYR
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Case studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hartline, Michael D.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   12/15/2014 REFI - REFINED CONTOUR 742.40   658.84 FER 2014 0000055891 11/25/2020 11/25/2020 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   12/15/2014 REFI - REFINED CONTOUR     658.84 FER 2014 0000055892 11/25/2020 11/25/2020 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   12/15/2014 REFI - REFINED CONTOUR     658.84 FER 2014 0000055893 11/25/2020 11/25/2020 Book-GN