Integrated advertising, promotion, and marketing communications (Record no. 88032)

MARC details
000 -LEADER
fixed length control field 00688nam a2200229#a 4500
001 - CONTROL NUMBER
control field 0000030565
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780133126242
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CLO 2014
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 #0 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications
Statement of responsibility, etc. / Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. c2014.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 466p
Other physical details ill
Dimensions 28cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes bibliographical references (pages 438-451) and indexes
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   12/22/2014 REFI - REFINED CONTOUR 623.70   659.1 CLO 2014 0000056139 11/25/2020 11/25/2020 Book-GN  
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   12/22/2014 REFI - REFINED CONTOUR     659.1 CLO 2014 0000056140 11/25/2020 11/25/2020 Book-GN  
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   12/22/2014 REFI - REFINED CONTOUR     659.1 CLO 2014 0000056141 11/25/2020 11/25/2020 Book-GN  
Pilih buang (Weeding)       PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   01/26/2015 REFI - REFINED CONTOUR     659.1 CLO 2014 0000056214 11/25/2020 11/25/2020 Book-GN Bilik Perbincangan
Pilih buang (Weeding)       PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   01/26/2015 REFI - REFINED CONTOUR     659.1 CLO 2014 0000056216 11/25/2020 11/25/2020 Book-GN Bilik Perbincangan