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Marketing research / David A. Aaker, V.Kumar, George S..
Material type:
TextPublication details: New York John Wiley & Sons, Inc 1995.Description: xvi, 783p. ill. 26cmISBN: - 0471552542
- 658.83 AAK 1995
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.83 AAK 1995 (Browse shelf(Opens below)) | 3562 | Available | 0000003849 |
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| 658.8270973 ANH 2004 Brand America : the mother of all brands | 658.83 Marketing research project manual | 658.83 Marketing research project manual | 658.83 AAK 1995 Marketing research | 658.83 BUR 1995 Marketing research | 658.83 BUR 1995 Marketing research | 658.83 BUR 1998 Marketing research |
Includes bibliographical references and index
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