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Tested advertising methods / John Caples; revised by Fred E. Hahn; foreword by David Ogilvy; introduction by Gordon White.
Material type:
TextPublication details: New Jersey Prentice Hall 1997.Edition: 5th edDescription: xxvi, 278p. 23cmISBN: - 013244609X
- 659.132 CAP 1997
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 659.132 CAP 1997 (Browse shelf(Opens below)) | 3739 | Available | 0000004034 | |
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Book-GN
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 659.132 CAP 1997 (Browse shelf(Opens below)) | 3740 | Available | 0000004035 |
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No cover image available No cover image available | ||
| 659.1125 MOR 2000 Advertising in tourism and leisure | 659.113 PAR 2006 Advertising campaign strategy : a guide to marketing communication plans | 659.113 SUG 2006 Instant promotion | 659.132 CAP 1997 Tested advertising methods | 659.132 CAP 1997 Tested advertising methods | 659.132 DRE 2008 Creative strategy in advertising | 659.132 KIN 1995 Writing high-tech copy that sells |
Includes index
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