Advertising, promotion and supplemental aspects of integrated communications / Terence A. Shimp.

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Material type: Text

TextPublication details: Fort Worth Dryden Press 1997.Edition: 4th edDescription: xxiv, 583p. 26cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	659.132 SHI 1997 (Browse shelf(Opens below))	1513	Available	0000001578
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	659.132 SHI 1997 (Browse shelf(Opens below))	1514	Available	0000001579
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	659.132 SHI 1997 (Browse shelf(Opens below))	1515	Available	0000001580

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Previous	659.132 CAP 1997 Tested advertising methods	659.132 DRE 2008 Creative strategy in advertising	659.132 KIN 1995 Writing high-tech copy that sells	659.132 SHI 1997 Advertising, promotion and supplemental aspects of integrated communications	659.132 SHI 1997 Advertising, promotion and supplemental aspects of integrated communications	659.132 SHI 1997 Advertising, promotion and supplemental aspects of integrated communications	659.132 SUL 1998 Hey Whipple, squeeze this : a guide to creating great ads	Next

Includes index

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