Image from Amazon.com
Image from Google Jackets
Advertising research : theory and practice / Joel J. Davis.
Material type:
TextPublication details: Upper Saddle River, New Jersey Prentice Hall 1996.Description: xxiv, 695p. ill. 24cmISBN: - 0132218135
- 659.1072 DAV 1997
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book-GN
|
PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 659.1072 DAV 1997 (Browse shelf(Opens below)) | 2303 | Available | 0000002423 | ||
|
Book-GN
|
PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 659.1072 DAV 1997 (Browse shelf(Opens below)) | 2304 | Available | 0000002424 | ||
|
Book-GN
|
PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 659.1072 DAV 1997 (Browse shelf(Opens below)) | 15161 | Available | 0000016212 | ||
|
Book-GN
|
PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 659.1072 DAV 1997 (Browse shelf(Opens below)) | 15162 | Pilih buang (Weeding) | Bilik Perbincangan | 0000016213 | |
|
Book-GN
|
PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 659.1072 DAV 1997 (Browse shelf(Opens below)) | 15163 | Pilih buang (Weeding) | Bilik Perbincangan | 0000016214 |
Browsing PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 659.1 WEL 1998 Advertising : principles & practice | 659.1019 SUT 2000 Advertising and the mind of the consumer : what works, what doesn?t, and why | 659.1072 DAV 1997 Advertising research : theory and practice | 659.1072 DAV 1997 Advertising research : theory and practice | 659.1072 DAV 1997 Advertising research : theory and practice | 659.1072 DAV 1997 Advertising research : theory and practice | 659.1072 DAV 1997 Advertising research : theory and practice |
Includes bibliographical references and index
There are no comments on this title.