Marketing research in action [video cassette] : case studies of car dealerships / produced by TV Choice Productions.

Contributor(s):

TV Choice Productions

Material type: Text

TextPublication details: London TV Choice Productions 1994.Description: 1 video cassette (25 min.) sd., col. 1/2 inSubject(s):

DDC classification:

658.83 MAR 1994

Summary: Summary: This video is a revealing case study of a real marketing research company in action. It follows every stage of the marketing research process, from Dohring Marketing Research Company's first contact with a client to the final presentation of it

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
AV-VID	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.83 MAR 1994 (Browse shelf(Opens below))	8385	Available		0000009411

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Previous	658.83 BUR 1998 Marketing research	658.83 MAL 2006 Marketing research : an applied approach	658.83 MAL 2007 Marketing research : an applied orientation	658.83 MAR 1994 Marketing research in action [video cassette] : case studies of car dealerships	658.83 STA 2003 Standard handbook of video and television engineering	658.83 WIL 2006 Marketing research : an integrated approach	658.83 WIL 2006 Marketing research : an integrated approach	Next

Colour recording system: PAL

Summary: This video is a revealing case study of a real marketing research company in action. It follows every stage of the marketing research process, from Dohring Marketing Research Company's first contact with a client to the final presentation of it

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