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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston Irwin/McGraw Hill 1999.Edition: 5th edDescription: xxv, 545p. col. ill. 26cmISBN:
  • 0256261903
Subject(s): DDC classification:
  • 658.8342 PET 1999
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.8342 PET 1999 (Browse shelf(Opens below)) 16110 Available 0000017187
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.8342 PET 1999 (Browse shelf(Opens below)) 16111 Available 0000017188
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.8342 PET 1999 (Browse shelf(Opens below)) 16112 Available 0000017189

Includes bibliographical references and index

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