Advertising management / Rajeev Batra, John G. Myers, and David A Aaker.

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TextPublication details: Upper Saddle River, N.J. Prentice-Hall 1996.Edition: 5th edDescription: xiii, 754p. ill. 25cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	659.1 BAT 1996 (Browse shelf(Opens below))	20040	Available		0000021142
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	659.1 BAT 1996 (Browse shelf(Opens below))	20041	Available		0000021143

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Includes bibliographical references and index

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