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International marketing : a cultural approach / Jean-Claude Usunier.
Material type:
TextPublication details: New York Prentice Hall 1993.Description: xiii, 494p. ill. 24cmISBN: - 0131945807
- 658.848 USU 1993
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.848 USU 1993 (Browse shelf(Opens below)) | 3019 | Available | 0000003277 |
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| 658.848 TER 1997 International marketing | 658.848 TER 1997 International marketing | 658.848 TER 1997 International marketing | 658.848 USU 1993 International marketing : a cultural approach | 658.85 ACU 2007 Stop acting like a seller and start thinking like a buyer : improve sales effectiveness by helping customers buy | 658.85 ALE 1993 Collaborative selling : how to gain the competitive advantage in sales | 658.85 ALL 2004 Lessons and adventures in sales |
Includes bibliographical references and index
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