The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Richard Tong.

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TextPublication details: [year of publication not identified]Description: xxii, 313p. ill. 22cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.802 ZAG 2004 (Browse shelf(Opens below))	Available

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Previous	658.802 WIL 2005 Strategic marketing management : planning, implementation, and control	658.802 WOO 2008 The marketing plan handbook	658.802 WOO 2008 The marketing plan handbook	658.802 ZAG 2004 The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market	658.804 BAR 2005 Marketing to women : how to increase your share of the world?s largest market	658.804 CHA 2009 Boomer marketing : selling to a recession resistant market	658.804 CLI 2007 Geomarketing : methods and strategies in special marketing.	Next

Includes index p.(307) - 313

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