Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextPublication details: Boston McGraw-Hill Irwin 2007.Edition: 7th edDescription: xxvi, 820p. col., ill. 29cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	659.1 BEL 2007 (Browse shelf(Opens below))	Available		0000035141

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Includes name and company index p.795 - 820

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